hey, i'm christabel
I’m a freelance writer, journalist, and illustrator from Dubai, UAE.
My work has been featured in OpenTable, INSIDER, Marriott Bonvoy Traveler, Taste of Home, TIME, Southern Living, Lonely Planet, Zagat, Trivago, TripSavvy, National Geographic Traveller India, AllRecipes, Healthline, webMD, Verywell Fit, and more.
need a copywriter for your business?
I specialize in content marketing, SEO strategy, and copywriting for businesses related to food, travel, health & wellness, nutrition, sustainability, agriculture, wine & spirits.
SEO BLOG CONTENT
BRAND STORYTELLING
THOUGHT LEADERSHIP
GHOSTWRITING
Illustration
& Design
Colorful Botanicals
Restaurant Now Open
Kenneth Makuakane Portfolio Website
Summer in the Studio
Glow N Glass Brand Development
Kakaako Art Walk
Sacred Heart Church Website
The Microbiome Super Highway
Winter Holiday Party
Open House Flyer
By the NOLA Fairgrounds
Cocktail Hour
Monstera Leaf
PMC Logo Design & Business Card
Prickly Pear
Pint Size Gourmets
Kan Zaman Kaimuki Opening
Evil Eye
Gemini
The Sun Shines Bright
Creativity is everything
my skills
01.
Web design
Crafting WordPress & Squarespace websites for small businesses.
02.
SURFACE PATTERNS
Seamless patterns (can be licensed) for lifestyle products, fabrics & more.
03.
illustration
Hand-drawn illustrations, still life food settings, logo design, and more.
04.
JOURNALISM
Food, travel, art & culture, nutrition, sustainability & wellness, are just some of my beats.
05.
copywriting
Brand storytelling, content calendars, SEO content marketing are some of my specialties.
06.
itineraries
As a seasoned traveler, I can help curate a travel itinerary that supports local and is focused on slow tourism.
WRITING PORTFOLIO
How chef Nicholas Stefanelli built his DC restaurant empire – OpenTable
In my latest for OpenTable, I interview chef-restaurateur Nicholas Stefanelli of Creative Food Group, behind some of DC’s hottest restaurants.
How To Store Lemons So They Stay Fresh Longer – Southern Living
In this piece for Southern Living, I interview an ICE chef-instructor to share tips on how to keep your lemons fresh for as long as four weeks.
5 Best Outdoor Experiences to Savor Kauai (Minus the Crowds) – Outrigger Hotels
As the oldest of all Hawaiian islands, Kauai has quite literally had had millions of years to develop the diversity of terrains and scenic vistas it offers visitors today. Here are five of the top outdoor experiences that Kauai has to offer.
8 Unique Places in California That You Need to Visit – Trivago
From wine tasting in Temecula Valley to staying on an Old Western movie set, here are some of the most unique places to visit in California
6 Places to Learn About Ayurveda and Yoga in India – Lonely Planet
From the spiritual mountain towns in the north to the rustic, interconnected waterways of the Malabar Coast in the south, here’s where to learn about these practices in India, where they originally emerged all those centuries ago.
India’s Coffee-Growing Tradition Thrives With New Gourmet Producers – Nikkei Asian Review
While most of India’s coffee estates are now owned by large corporations, a few still belong to families like the Kariappas, who are hoping to keep the tradition alive.
Get in Touch
let's work together
Here’s how I work with new clients.
Book a 30-minute discovery call session. We’ll discuss your project goals, budget, and see if we’re a good fit.
Draft proposal agreement and contract. I’ll draft a customized proposal outlining the project scope, terms, and fees.
Start the project. During this stage, you’ll share your brand’s voice and any other information relevant to the project. I’ll craft a work plan—content research, interviews, drafts—and estimated time of completion of the project.
Complete the project. I offer two rounds of revision to get the finished product right to your liking.
Start our next project together. I tend to have ongoing relationships with most of my clients, receiving ongoing work throughout the year.