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Work with me
I take on a small number of long-term clients at a time, so each one gets my full attention. Here’s what I do, how it works, and how to get in touch.
Services
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For brands
Content & newsletter retainers
Words people actually want to read.
Your monthly storyteller. I plan and write newsletters, shape social strategy and tell brand stories for food, hospitality, travel and cultural brands, with a journalist’s eye for what’s actually interesting.
What’s included
- Newsletter planning and writing
- Social media strategy and captions
- Brand stories, website copy and blog posts
- A monthly plan, so you always know what’s coming
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For art directors
Illustration & pattern
Painted by hand, made for print.
Hand-painted gouache for editorial spreads, packaging, menus and textiles, plus short animated loops for social.
What’s included
- Editorial and spot illustration
- Packaging, menu and label artwork
- Custom repeat patterns and colourways
- Short animated loops made in Procreate Dreams
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For editors
Writing & reporting
Curious, reported and fact-checked.
Reported features and essays on food, health and wellness, science, culture and travel, plus guidebook chapters and updates across India, the GCC, Mexico and the US. I check every fact twice.
What’s included
- Reported features and essays
- Health, wellness, yoga and science stories
- Guidebook chapters and updates
- Fact-checking and local knowledge
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For small businesses
Web design
Websites that read as well as they look.
Hand-built websites for restaurants, hotels, makers and creatives: fast on phones, easy to update, and written as well as they’re designed.
What’s included
- Design and build
- Copywriting for every page
- Mobile-first and accessible
- Set up for search engines
Pattern licensing
My repeat patterns come from the places I write about: Mughal florals, Talavera tiles, Mediterranean lemons, nazar charms. They’re available to license for textiles, packaging, stationery and home decor, and I can paint custom colourways to fit your range.
Mughal Florals
Talavera-inspired Tile Print
Mediterranean Lemon Patterns
Nazar
Jaipur Florals
Tropical Botanicals
See all patterns Ask about licensing
Buy by the yard
Rates & process
Rates are on request. Every project is different, so I quote per project. Tell me your budget range in the form below and I’ll come back with a proposal that fits.
Tell me about it
Fill in the form below with your project, timeline and budget.
We talk
A short call to understand what you need and whether I’m the right fit.
Proposal & quote
I send a proposal with the scope, timeline and fee.
The work
Drafts, your feedback, then the finished work, delivered in the formats you need.
FAQ
Do you take illustration commissions?
Yes. I paint gouache illustrations for editorial spreads, packaging, menus, labels and textiles, and make short animated loops for social media. Tell me about your project in the form below.
What are your rates?
Every project is different, so I quote per project. Share your budget range and timeline in the enquiry form and I’ll come back with a proposal and a quote.
Do you license your patterns?
Yes. My repeat patterns are available to license for textiles, packaging, stationery and home decor, and I can create custom colourways. You can also buy some of my designs as fabric and wallpaper through Spoonflower and Raspberry Creek Fabrics, and find my work on Pattern Bank.
Can you write about Mexico City?
Yes. I live in Mexico City. I also write about the UAE, where I was born and raised, and the wider GCC, as well as India and the US, where I lived for years.
Do you write about health and science?
Yes. Alongside food, culture and travel, I write about health, wellness and science, from National Geographic’s look at how dancing can ease depression to research on aphantasia, life without a mind’s eye.
Do you write about yoga and breathwork?
Yes. I trained in Mysore and have been a 200-hour registered yoga teacher since 2017. I teach pranayama, having completed The Complete Principles of Pranayama with BNS Iyengar, and I’m Yahoo Health’s yoga expert.
Do you design websites?
Yes. I design, write and build websites for small businesses and creatives, especially in food, hospitality, travel and culture.
Can you fact-check or update guidebook content?
Yes. I’m a co-author of Lonely Planet guidebooks and regularly research, fact-check and update destination content for India, the GCC, Mexico and the US.
Where are you based, and do you work with clients abroad?
I’m based in Mexico City and work remotely with editors, brands and businesses around the world.
Enquire
Tell me a little about your project and I’ll get back to you.
Thank you, your enquiry is on its way. I’ll be in touch soon.
Sorry, something went wrong and your enquiry wasn’t sent. Please try again, or email me at pitches [at] christabel.co.



